Levi's have taken the leap into online advertising as one of the pioneers. The title of Business Week's article is quite applicable - Levi's Fits its Ads to the Web. Online video advertising is significantly different from the standard format we are used to on Television. This article captures the nature of it needing to be cheaper yet more creative which is probably one of the main reasons that few have ventured in very far. It is hard for the larger shops to cater their systems to this style of requirement leaving a window open for those committed enough to be players in this space over the next 5 years...
