When Rogers partnered up with Sona Mobile and CanWest to bring news via video to my Blackberry I accepted the fact that a new content medium had really hit the market. Many of the blackberry users I know cannot be bothered with all the additional features of other PDA's but when the news headlines can be watched on my cell phone it opens up a new way of living.
The more that the third screen of a mobile phone or PDA can be used to stay up to date and learn what is going on in the world we are facing a change in how the world works not disimilar to when TV hit the rural districts. I don't have to wait until I get home to watch the news and no longer am I tied to specific times it is broadcast. I do not have to sit at a desk and read what is happening, I can sit on the train home and be up to date on what else is going on in the world.
The world of online and wireless media has evolved. No doubt it will take several years to lead the majority away from the television fix but for now it poses a great opportunity for advertising and marketing that is beyond the boredom of text.
I am someone who likes to know the news when I am interested or have a moment. I may have to pay a premium for now but at least I don't have to wait until 6 O'Clock any more...
